For members who are curious to delve deeper into the world of Jia Zhangke, we're thrilled to welcome our friends from Cheng International, UK-based importer and distributor of Chinese spirits, for a baijiu tasting on Saturday 18 April. Jia comes from Fenyang, which is also the hometown of Fenjiu baijiu – a spirit which frequently appears in his films. He has previously collaborated with Fenjiu in China, making this connection between his cinema and baijiu especially meaningful.
Whether you're new to baijiu, or simply curious to learn more, this event is the perfect opportunity to experience this unique beverage, with some suitable snacks provided to enjoy alongside. However, we do recommend having some dinner beforehand, as baijiu usually contains around 45-50% alcohol!
After the tasting, there will be the chance to do some pop-up shopping, and purchase a bottle or two of your favourite baijiu to take home.
The tasting will start at 19:00, and we expect it to wrap up around 21:30. Tickets are available for £25 each, and are restricted to 2 per member, meaning you can bring a +1 along.
If you'd like to make a day of it, why not consider coming to the cinema early to catch the 16:00 screening of Swimming Out Till the Sea Turns Blue, Jia’s latest documentary. This screening will be introduced by Kiki Yu (Queen Mary), and members can take advantage of a combo discount, which will reduce the film ticket price to £10. Simply add a ticket to your basket for both the screening and the baijiu tasting, for the discount to apply automatically.
About Cheng International:
Established in London in 2018, Cheng International Co. Ltd is a trading company mainly engaged in importing high-end Chinese Baijiu and its culture across UK. Adhering to its business philosophy founded upon the key principle of sincerity, Cheng International continues to promote the rapid expansion of the high-end Chinese Baijiu market in Britain. Through its promotion of Chinese history and culture, production and technology, music and food, Cheng International endeavours to share the charm of Chinese Baijiu culture with the world.
